How to Ensure the Integrity of Original Software Reviews

End users write their own software reviews based on their own experience with the software. They include both the good and the bad, and can be an important source of information for other software shoppers. However, it is important to understand where reviewers’ experiences are coming from and what the goal of the software they’re reviewing is. Reviews that are not valid can be triggered by many reasons, from genuine delight and balanced experiences to shady motivations.

To ensure the accuracy of any review, they are subject to the following tests:

Identity Check – Each review will be checked for identifiers such as the author’s name, job title, and email address to confirm the review was written by a genuine person. If the reviewer’s identity is not verified the review will not be published. Conflict of Interest Check If the reviewer has any connection to the competitor or vendor who is being reviewed, their review will not be published.

All reviews are subject to the same quality control and verification processes, regardless of the product or rating being evaluated. This ensures that all reviews are treated in a fair and impartial manner.

Vendors should respond to any reviews – even those with low ratings – since this is an excellent opportunity to demonstrate that they care about their customers and are willing to listen. Vendors should not try to influence reviews by including the clause of non-disparagement in contracts with customers, since this is a violation of federal law.